Vol. 31, Issue 1, 2021March 04, 2021 CDT
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The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-Generation Bicultural Ethnic Groups
The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-Generation Bicultural Ethnic Groups
Aguilar-Rodríguez, I. E., & Arias-Bolzmann, L. G. (2021). The relationship of consumer ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups. Journal of Small Business Strategy, 31(1), 20–38.