P-ISSN 1081-8510
E-ISSN 2380-1751
Articles in Vol. 30, Issue 2, 2020
Vol. 30, Issue 2, 2020
- An Exploratory Study of Executive Factors That Lead to Technology Adoption in Small BusinessesSean ReynoldsFelipe CotrinoCharles IfediNaveen Donthu
- Unicorns and Agency Theory: Agreeable Moral Hazard?Birton J. CowdenJoshua S. BendicksonJerrica BungcayaoSimona Womack
- The Efficacy of SBA Loans on Small Firm Survival RatesAlexandra Galli-Debicella
- Financial Resources, Financial Literacy and Small Firm Growth: Does Private Organizations Support Matter?Md. Mosharref Hossain
- Digital New Ventures: Assessing the Benefits of Digitalization in EntrepreneurshipAnna Frieda RosinDorian ProkschStephan StubnerAndreas Pinkwart
- Startup Innovation Capability From a Dynamic Capability-Based View: A Literature Review and Conceptual FrameworkSamia El HanchiLamia Kerzazi
- Building a Compelling Underdog Consumption ExperienceTao (Tony) GaoLee P. McGinnis
- SME Sustainability Dashboards: An Aid to Manage and Report PerformanceJeffrey ShieldsJoyce Shelleman
Gao, T. (Tony), & McGinnis, L. P. (2020). Building a Compelling Underdog Consumption Experience. Journal of Small Business Strategy, 30(2), 93–105.