Vol. 31, Issue 2, 2021April 13, 2021 CDT
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Customer Perceptions About Family Firms and Their Effects on Customer Behaviors
Customer Perceptions About Family Firms and Their Effects on Customer Behaviors
Botero, I. C., & Litchfield-Moore, S. R. (2021). Customer perceptions about family firms and their effects on customer behaviors. Journal of Small Business Strategy, 31(2), 19–35.