Vol. 31, Issue 2, 2021April 13, 2021 CDT
ccby-4.0
Inter-firm Marketing Collaboration in Family Businesses: The Role of Risk Aversion
Inter-firm Marketing Collaboration in Family Businesses: The Role of Risk Aversion
Ibáñez, M. J. (2021). Inter-firm marketing collaboration in family businesses: The role of risk aversion. Journal of Small Business Strategy, 31(2), 53–61.