P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 31, Issue 2, 2021April 13, 2021 CDT
ccby-4.0
Personalized Service and Brand Equity in Family Business: A Dyadic Investigation
Personalized Service and Brand Equity in Family Business: A Dyadic Investigation
Vizcaino, F. V., Lanchimba, C., Contreras, O. L., & Santos, M. A. D. (2021). Personalized service and brand equity in family business: A dyadic investigation. Journal of Small Business Strategy, 31(2), 62–79.