P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 30, Issue 1, 2020February 24, 2020 CDT 
ccby-4.0 
Integrating Sustainability Into New Product Development: The Role of Organizational Leadership and Culture 
Integrating Sustainability Into New Product Development: The Role of Organizational Leadership and Culture
Obal, M., Morgan, T., & Joseph, G. (2020). Integrating sustainability into new product development: The role of organizational  leadership and culture. Journal of Small Business Strategy, 30(1), 43–57.