Vol. 27, Issue 3, 2017October 29, 2017 CDT
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Understanding Young Consumers’ Personal-Level Cultural Orientation and Shopping Intentions: Implications for Small-Town Retailers
Understanding Young Consumers’ Personal-Level Cultural Orientation and Shopping Intentions: Implications for Small-Town Retailers
Ryu, J. S., & Fortenberry, S. (2017). Understanding young consumers’ personal-level cultural orientation and shopping intentions: Implications for small-town retailers. Journal of Small Business Strategy, 27(3), 1–8.