How entrepreneurs anticipate the future market: An initial approach of a future market anticipation model for small businesses

Maria R. Rita; Sony Heru Priyanto; Roos K. Andadari; Jony O. Haryanto

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Rita, M. R., Priyanto, S. H., Andadari, R. K., & Haryanto, J. O. (2018). How entrepreneurs anticipate the future market: An initial approach of a future market anticipation model for small businesses. Journal of Small Business Strategy, 28(1), 49–65.

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How Entrepreneurs Anticipate the Future Market: An Initial Approach of a Future Market Anticipation Model for Small Businesses