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Vol. 26, Issue 2, 2016May 19, 2016 CDT

Customer-Firm Interaction and the Small Firm: Exploring Individual, Firm, and Environmental Level Antecedents

Saurabh Srivastava, Anat BarNir,
small business strategy
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Srivastava, S., & BarNir, A. (2016). Customer-Firm Interaction and the Small Firm: Exploring Individual, Firm, and Environmental Level Antecedents. Journal of Small Business Strategy, 26(2), 23–50.

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