Vol. 15, Issue 1, 2004January 20, 2004 CDT
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From Mass Customization to Customization: An Opportunity for Entrepreneurial Defferentiation
From Mass Customization to Customization: An Opportunity for Entrepreneurial Defferentiation
Aurand, T. W., DeMoranville, C. W., Fredericks, E., & Smith, T. J. (2004). From Mass Customization to Customization: An Opportunity for Entrepreneurial Defferentiation. Journal of Small Business Strategy, 15(1), 49–58.