P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 14, Issue 1, 2003January 23, 2003 CDT
ccby-4.0
Errors Small Business Managers Make in Product Introduction Decisions: What Were They Thinking?
Errors Small Business Managers Make in Product Introduction Decisions: What Were They Thinking?
Simon, M., Miree, C., Setzekorn, K., & Figon, A. (2003). Errors Small Business Managers Make in Product Introduction Decisions: What Were They Thinking? Journal of Small Business Strategy, 14(1), 32–52.