Vol. 13, Issue 1, 2002January 23, 2002 CDT
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Brand Loyalty Measurement Made Easy: A Preference-Behavior Model
Brand Loyalty Measurement Made Easy: A Preference-Behavior Model
Obermiller, C. (2002). Brand Loyalty Measurement Made Easy: A Preference-Behavior Model. Journal of Small Business Strategy, 13(1), 32–44.