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Vol. 13, Issue 1, 2002June 23, 2002 CDT

Small-Town Merchants Are Not Using the Recommended Strategies to Compete Against Nationial Discount Chains: A Prescriptive Vs. Descriptive Study

Christopher F. Achua, Robert N. Lussier,
small business strategy
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Achua, C. F., & Lussier, R. N. (2002). Small-Town Merchants are Not Using the Recommended Strategies to Compete Against Nationial Discount Chains: A Prescriptive Vs. Descriptive Study. Journal of Small Business Strategy, 13(1), 80–87.
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