Vol. 9, Issue 1, 1998January 16, 1998 CDT
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Partners in Profits: Small Businesses Move Slowly Into Cause-Related Marketing
Partners in Profits: Small Businesses Move Slowly Into Cause-Related Marketing
Barnes, N. G. (1998). Partners in Profits: Small Businesses Move Slowly Into Cause-Related Marketing. Journal of Small Business Strategy, 9(1), 47–55.