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Vol. 8, Issue 1, 1997January 11, 1997 CDT

Applicability of the GAPS Model to Service Quality in Small Firms

Cengiz Haksever, Ronald G. Cook, Radha Chaganti,
small business strategy
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Haksever, C., Cook, R. G., & Chaganti, R. (1997). Applicability of the GAPS Model to Service Quality in Small Firms. Journal of Small Business Strategy, 8(1), 49–66.
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