P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 8, Issue 1, 1997January 11, 1997 CDT
ccby-4.0
Customer Databases for Small Firms: Maximizing the Power of Your Marketing
Customer Databases for Small Firms: Maximizing the Power of Your Marketing
Spiller, L. D., & Hamilton, R. A. (1997). Customer Databases for Small Firms: Maximizing the Power of Your Marketing. Journal of Small Business Strategy, 8(1), 67–82.