P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 8, Issue 1, 1997January 11, 1997 CDT
ccby-4.0
Customer Databases for Small Firms: Maximizing the Power of Your Marketing
Customer Databases for Small Firms: Maximizing the Power of Your Marketing
Articles in Vol. 8, Issue 1, 1997
Vol. 8, Issue 1, 1997
- From the EditorJSBS Editor
- A Model of Potential Entrepreneurship: Profiles and Educational ImplicationsJames W. CarlandJoAnn C. Carland
- Leveraging Intellect in a Small Business: Designing an Infrastructure to Support Today's Knowledge WorkerRobert L. Cross
- An Examination of the Relationship Between Strategy and Human Resource Management Practices Among Small BusinessesElyssa Blanton SchultzNathan BennettDavid J. Ketchen Jr.
- Applicability of the GAPS Model to Service Quality in Small FirmsCengiz HakseverRonald G. CookRadha Chaganti
- Customer Databases for Small Firms: Maximizing the Power of Your MarketingLisa D. SpillerRichard A. Hamilton
- Does the Size of the Organization Affect Compensation Strategies? An Empirical AnalysisNancy E. Day
- Financial Management for Self-Employed OwnersYouness AlizadehGeoffrey G. Meredith
Spiller, L. D., & Hamilton, R. A. (1997). Customer Databases for Small Firms: Maximizing the Power of Your Marketing. Journal of Small Business Strategy, 8(1), 67–82.