Vol. 7, Issue 3, 1996August 11, 1996 CDT
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When Wal-Mart Comes to Town: A Look at David’s Response to the Arrival of Retailing’s Goliath
When Wal-Mart Comes to Town: A Look at David’s Response to the Arrival of Retailing’s Goliath
McGee, J. E., & Festervand, T. A. (1996). When Wal-Mart Comes to Town: A Look at David’s Response to the Arrival of Retailing’s Goliath. Journal of Small Business Strategy, 7(3), 15–28.