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Vol. 4, Issue 2, 1993June 09, 1993 CDT

Service Marketing for the Smaller Firm

Edward W. Wheatley, Ernest B. Uhr,
small business strategy
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Wheatley, E. W., & Uhr, E. B. (1993). Service Marketing for the Smaller Firm. Journal of Small Business Strategy, 4(2), 1–10.
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