Vol. 2, Issue 1, 1991January 04, 1991 CDT
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Marketing Strategies for Small Businesses: Applications of Expectations/Performance Gaps
Marketing Strategies for Small Businesses: Applications of Expectations/Performance Gaps
Wilson, T. L., & Hainault, J. M. (1991). Marketing Strategies for Small Businesses: Applications of Expectations/Performance Gaps. Journal of Small Business Strategy, 2(1), 35–44.