Constructs and items
Innovation (1 = No confidence, 5 = Totally secure)
Indicate your degree of confidence in yourself…
Successfully identify new opportunities
Create new products
Think creatively
Market an idea or a new solution
Knowledge absorption (1= Strongly disagree; 7= Totally agree)
Consider the following statements and indicate your agreement…
We participate in events or training on local habits or traditions
We obtain knowledge through informal means (lunches ...)
We learn new ideas and services with clients.
We consult local people about local habits and traditions.
We quickly turn opportunities into new services.
We quickly see the changes that occur in the market.
Place familiarity (1= Strongly disagree; 7= Totally agree)
Consider the following statements and indicate your agreement…
I feel that I belong to this place
This place is very familiar
This place is very important for my daily life
I live this place intensely
Relational Capital (1=Less important; 7=Very important)
Please indicate the importance of the following activities…
I seek to strengthen and improve the local community
I seek to improve my image with the local community
I am addressing clients that are not served by other local companies
I cooperate with other companies / local entrepreneurs
I'm involved in local festivals and other events
I support local projects