Pre-Consumption
(Reach) |
No Ad |
101 |
192.10 |
227.468 |
22.634 |
51 |
1442 |
| Paid Ad |
20 |
3714.55 |
2274.047 |
508.492 |
392 |
7862 |
| Total |
121 |
774.32 |
1608.739 |
146.249 |
51 |
7862 |
Consumption
(Post Clicks) |
No Ad |
101 |
14.09 |
35.439 |
3.526 |
0 |
241 |
| Paid Ad |
20 |
370.00 |
292.507 |
65.406 |
17 |
930 |
| Total |
121 |
72.92 |
179.488 |
16.317 |
0 |
930 |
Contribution
(Likes, Loves, & Wows) |
No Ad |
101 |
16.13 |
35.174 |
3.500 |
0 |
197 |
| Paid Ad |
20 |
41.10 |
32.490 |
7.265 |
5 |
160 |
| Total |
121 |
20.26 |
35.846 |
3.259 |
0 |
197 |
Creation
(Comments & Shares) |
No Ad |
101 |
3.74 |
9.392 |
0.935 |
0 |
57 |
| Paid Ad |
20 |
14.85 |
13.666 |
3.056 |
1 |
53 |
| Total |
121 |
5.58 |
10.966 |
0.997 |
0 |
57 |
| Engagement |
No Ad |
96 |
0.86 |
0.651 |
0.066 |
0 |
4 |
| Paid Ad |
20 |
1.91 |
0.279 |
0.062 |
1 |
2 |
| Total |
116 |
1.04 |
0.723 |
0.067 |
0 |
4 |