| Hypothesis 1: Paid Ad on Pre-Consumption |
(Constant) |
192.099 |
92.765 |
|
2.071 |
0.041 |
238.321 |
0.000** |
66.70% |
| Paid Ad Dummy |
3522.451 |
228.173 |
0.817 |
15.438 |
0.000 |
|
|
|
| Hypothesis 1a: Paid Ad on Consumption |
(Constant) |
14.089 |
12.071 |
|
1.167 |
0.245 |
143.698 |
0.000** |
54.70% |
| Paid Ad Dummy |
355.911 |
29.690 |
0.740 |
11.987 |
0.000 |
|
|
|
| Hypothesis 2: Paid Ad on Contribution |
(Constant) |
16.129 |
3.459 |
|
4.663 |
0.000 |
8.616 |
0.004** |
6.80% |
| Paid Ad Dummy |
24.971 |
8.507 |
0.260 |
2.935 |
0.004 |
|
|
|
| Hypothesis 3: Paid Ad on Creation |
(Constant) |
3.743 |
1.014 |
|
3.689 |
0.000 |
19.814 |
0.000** |
14.30% |
| Paid Ad Dummy |
11.107 |
2.495 |
0.378 |
4.451 |
0.000 |
|
|
|
| Hypothesis 4: Paid Ad on Engagement |
(Constant) |
226.059 |
102.059 |
|
21.284 |
0.000 |
172.704 |
0.000** |
59.2% |
| Paid Ad Dummy |
3914.441 |
253.144 |
0.817 |
15.563 |
0.000 |
|
|
|