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P-ISSN 1081-8510
E-ISSN 2380-1751
articles
Vol. 31, Issue 3, 2021August 11, 2021 CDT

The Effect of Marketing Mix Perception on the Intention of Online Merchant Financing

Fermico Karambut,
E-marketplaceIntentionMicrocreditMarketing mixOnline merchant
Copyright Logoccby-4.0 • https://doi.org/10.53703/001c.29732
Photo by Sincerely Media on Unsplash

Articles in Vol. 31, Issue 3, 2021

Vol. 31, Issue 3, 2021
  • Innovation as Competitiveness Driving Force Through the Resources and Capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic
    Ulises Mendez-VegaGlenda Muñiz-UmanaJosé A, Flecha-OrtizMaria Santos-Corrada
  • The Effect of Marketing Mix Perception on the Intention of Online Merchant Financing
    Fermico Karambut
  • Strategic Agility in the SME: Use It Before You Lose It
    Jonathan Reed
  • Entrepreneurial Mindset: Examining the Contribution of Deliberative and Implemental Mindsets to SME Internationalization
    Godwin M. AhimbisibweJoseph M. NtayiMuhammed NgomaGeoffery BakundaJohn C. MuneneTimothy Esemu
  • Employees’ Psychological Characteristics and Sustainable Leadership in Firms With High and Low Entrepreneurial Orientation
    Suxanne DurstFarzana ChowdhuryAndres DavillaSascha KrausCheng-Feng Cheng
  • The Economic Implications of Clustering on Hispanic Entrepreneurship in the US
    Ariana TorresMichael S. DelgadoMaria I. Marshall
  • Financial Preferences of Listed SMEs in India: An Empirical Study
    Sushma VermaSamik ShomeAakruti Patel
  • Family Firm Heterogeneity and Tax Aggressiveness: A Quasi-Experimental Analysis of the Impact of Different Family Generations
    José A. Clemente-AlmendrosSergio Camisón-HabaCésar Camisón-Zornoza
  • Entrepreneurial Passion: A Systematic Review and Research Opportunities
    Younggeun LeePol Herrmann
  • Entrepreneurial Cognition of the Business Model Construct: A Mixed Methods Study of STEM and non-STEM Entrepreneurs
    Gabi A. KaffkaRaja SingaramAard J. GroenJeroen Kraaijenbrink
JSBS
Karambut, F. (2021). The Effect of Marketing Mix Perception on the Intention of Online Merchant Financing. Journal of Small Business Strategy, 31(3), 19–32. https://doi.org/10.53703/001c.29732
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