#	Main Insights for SME Managers
1	Digital Technology is a driver of economic growth and raises the return on investment
2	Invest in digital technologies and benefit from a return on investment of up to 13 times (average in this study)
3	Use digital technologies to achieve multiple financial benefits (e.g., efficiency & effectiveness, lower costs, productivity gains)
4	Use digital technologies to profit of various strategic benefits (e.g., customer & employees satisfaction, market access, innovations)
5	Focus on costs and calculate the ROI before investing as it can vary tremendously due to high investment costs
6	Digital ROIs are based on increased revenue (e.g., new business model, larger sales) or reduced costs (e.g., OPEX, resources, etc.)
7	The digital impact and ROI depends on the technology and process where it is implemented and not on company size or industry
8	Use standardized digital solutions (pay-as-you-go/off-the-shelf) for quick-wins in the beginning instead of tailormade costly solutions