Vol. 7, Issue 1, 1996January 11, 1996 CDT
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Estimating the Long-term Contributions of Small Buisness Marketing Expenditures
Estimating the Long-term Contributions of Small Buisness Marketing Expenditures
Wright, R. E., & Palmer, J. C. (1996). Estimating the Long-term Contributions of Small Buisness Marketing Expenditures. Journal of Small Business Strategy, 7(1), 69–80.