Vol. 7, Issue 1, 1996January 11, 1996 CDT
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Small Businesses and Comparison Advertising Strategies: Is It Worth the Risk?
Small Businesses and Comparison Advertising Strategies: Is It Worth the Risk?
France, K. R., Bone, P. F., & France, J. W. (1996). Small Businesses and Comparison Advertising Strategies: Is it Worth the Risk? Journal of Small Business Strategy, 7(1), 81–98.