P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 7, Issue 1, 1996January 11, 1996 CDT
ccby-4.0
Small Businesses and Comparison Advertising Strategies: Is It Worth the Risk?
Small Businesses and Comparison Advertising Strategies: Is It Worth the Risk?
Articles in Vol. 7, Issue 1, 1996
Vol. 7, Issue 1, 1996
- From the EditorJSBS Editor
- Diversity Management in Small Businesses: An Exploratory Investigation of Attitudes and ActionsCharles R. StonerRichard I. Hartman
- Seeing What's Not THere: The Enigma of EntrepreneurshipJoAnn C. CarlandJames W. CarlandWayne H. Stewart
- A Business Success Versus Failure Prediction Model for Entrepreneurs With 0-10 EmployeesRobert N. LussierJoel CormanJoel Corman
- Influencing Government: What Do Small Firms Do?Ronald G. Cook
- Estimating the Long-term Contributions of Small Buisness Marketing ExpendituresRobert E. WrightJohn C. Palmer
- Small Businesses and Comparison Advertising Strategies: Is It Worth the Risk?Karen Russo FrancePaula Fitzgerald BoneJames W. France
- Assessing the Independence of the Board Chairperson: Fact or Fallacy?Catherine M. DailyDan R. Dalton
France, K. R., Bone, P. F., & France, J. W. (1996). Small Businesses and Comparison Advertising Strategies: Is it Worth the Risk? Journal of Small Business Strategy, 7(1), 81–98.