Marketing strategies in family firms

Manuel Alonso Dos Santos; Orlando Llanos Contreras; Raj V. Mahto

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P-ISSN 1081-8510

E-ISSN 2380-1751

articles

Vol. 31, Issue 2, 2021

April 13, 2021 CDT

Marketing Strategies in Family Firms

Manuel Alonso Dos Santos, Orlando Llanos Contreras, Raj V. Mahto,

small business strategy

ccby-4.0

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Santos, M. A. D., Contreras, O. L., & Mahto, R. V. (2021). Marketing strategies in family firms. Journal of Small Business Strategy, 31(2), 1–5.

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