P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 31, Issue 2, 2021April 13, 2021 CDT 
ccby-4.0 
Customer Perceptions About Family Firms and Their Effects on Customer Behaviors 
Customer Perceptions About Family Firms and Their Effects on Customer Behaviors
Botero, I. C., & Litchfield-Moore, S. R. (2021). Customer perceptions about family firms and their effects on customer behaviors. Journal of Small Business Strategy, 31(2), 19–35.