P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 31, Issue 2, 2021April 13, 2021 CDT
ccby-4.0
Customer Perceptions About Family Firms and Their Effects on Customer Behaviors
Customer Perceptions About Family Firms and Their Effects on Customer Behaviors
Articles in Vol. 31, Issue 2, 2021
Vol. 31, Issue 2, 2021
- Marketing Strategies in Family FirmsManuel Alonso Dos SantosOrlando Llanos ContrerasRaj V. Mahto
- Reputation and Identity in Family Firms: Current State and Gaps for Future research.Jonathan Cuevas LizamaOrlando Llanos ContrerasManuel Alonso Dos Santos
- Customer Perceptions About Family Firms and Their Effects on Customer BehaviorsIsabel C. BoteroShanan R Litchfield-Moore
- Evaluation of the Online Presence of Family Firms: A Comparative Analysis Between Ibero-America and the USÓscar R. González-LópezMaria Buenadicha-MateosAscensión BarrosoRamón Sanguino
- Inter-firm Marketing Collaboration in Family Businesses: The Role of Risk AversionMaría J. Ibáñez
- Personalized Service and Brand Equity in Family Business: A Dyadic InvestigationFranklin Velasco VizcainoCintya LanchimbaOrlando Llanos ContrerasManuel Alonso Dos Santos
Botero, I. C., & Litchfield-Moore, S. R. (2021). Customer perceptions about family firms and their effects on customer behaviors. Journal of Small Business Strategy, 31(2), 19–35.