P-ISSN 1081-8510
E-ISSN 2380-1751
Vol. 31, Issue 2, 2021April 13, 2021 CDT
ccby-4.0
Inter-firm Marketing Collaboration in Family Businesses: The Role of Risk Aversion
Inter-firm Marketing Collaboration in Family Businesses: The Role of Risk Aversion
Articles in Vol. 31, Issue 2, 2021
Vol. 31, Issue 2, 2021
- Marketing Strategies in Family FirmsManuel Alonso Dos SantosOrlando Llanos ContrerasRaj V. Mahto
- Reputation and Identity in Family Firms: Current State and Gaps for Future research.Jonathan Cuevas LizamaOrlando Llanos ContrerasManuel Alonso Dos Santos
- Customer Perceptions About Family Firms and Their Effects on Customer BehaviorsIsabel C. BoteroShanan R Litchfield-Moore
- Evaluation of the Online Presence of Family Firms: A Comparative Analysis Between Ibero-America and the USÓscar R. González-LópezMaria Buenadicha-MateosAscensión BarrosoRamón Sanguino
- Inter-firm Marketing Collaboration in Family Businesses: The Role of Risk AversionMaría J. Ibáñez
- Personalized Service and Brand Equity in Family Business: A Dyadic InvestigationFranklin Velasco VizcainoCintya LanchimbaOrlando Llanos ContrerasManuel Alonso Dos Santos
Ibáñez, M. J. (2021). Inter-firm marketing collaboration in family businesses: The role of risk aversion. Journal of Small Business Strategy, 31(2), 53–61.